betashop: Putting Customers First. @Fab Auto-Opts People Out Of Emails They Don't Read.


At Fab we are constantly looking for ways to improve the customer experience.

One thing that we’ve observed over the last 18 months is that a very small and decreasing percentage of our visits to Fab each day come from our emails announcing our newest arrivals. Meanwhile, traffic to Fab continues…

Good guy Fab

(via betashop-deactivated20140509)