betashop: Putting Customers First. @Fab Auto-Opts People Out Of Emails They Don't Read.

betashop:

At Fab we are constantly looking for ways to improve the customer experience.

One thing that we’ve observed over the last 18 months is that a very small and decreasing percentage of our visits to Fab each day come from our emails announcing our newest arrivals. Meanwhile, traffic to Fab continues…

Good guy Fab

(via betashop-deactivated20140509)

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